Make America Healthy (and Solvent) Again: What the Collapse of Cheerios Sales Really Tells Us

General Mills Warns: The Consumer Has Checked Out

General Mills, maker of iconic brands like Cheerios, has slashed its annual sales and profit forecasts. The reason? The American consumer is tapped out.

According to CEO Jeff Harmening, the twin weights of rising housing costs and inflation have permanently reshaped household spending. Lower- and middle-income Americans—the very backbone of General Mills’ customer base—are now laser-focused on value and survival, not brand loyalty or convenience.

This isn’t a bump in the road. It’s a permanent detour.

From Frosted Flakes to Frugality: The New American Diet

In years past, Americans loaded their pantries with shelf-stable comfort foods—cereal, chips, frozen meals. But now, sales of packaged food are tumbling, and companies are blaming a mysterious shift toward “healthier eating” and the rising popularity of weight-loss drugs like GLP-1.

Let’s cut through the spin.

Yes, there’s growing interest in protein and fiber. But the deeper truth is this: packaged food has become unaffordable, and households are downgrading to cheaper staples or cutting consumption altogether. This isn’t a dietary revolution—it’s a budgetary retreat.

The Hidden Cost of Inflation: Grocery Cart Austerity

Despite Washington's claims that “inflation is cooling,” the cost of living continues to suffocate working families. Housing prices are still out of reach. Utility bills are rising. Health insurance premiums have skyrocketed. And even with “discounts,” core grocery items are still far more expensive than they were just two years ago.

General Mills is discovering what everyday Americans have known for months: there’s no room left in the budget.

When people can’t even afford breakfast, the illusion of economic recovery collapses.

Wall Street Eats While Main Street Starves

General Mills isn’t alone. PepsiCo is slashing prices after customers pushed back against $6 bags of chips. Conagra, the maker of Slim Jims, is barely holding the line. The big food giants are waking up to a hard truth: consumers don’t have the liquidity to play along anymore.

And yet, the stock market climbs.

This disconnect—between real-world suffering and Wall Street euphoria—is the direct result of central bank manipulation and fiat-driven asset inflation. It’s why companies are scrambling for excuses (“GLP-1 drugs!”), instead of admitting the obvious: their customers are broke, overleveraged, and exhausted.

A Nation of Renters Can’t Afford Cereal

The cost of housing is now eating up more than 35% of income for many Americans. That’s not just unsustainable—it’s nation-breaking. Families are making brutal tradeoffs: cutting food to pay rent, delaying medical care to keep the lights on, and defaulting to cheap carbs to stretch every dollar.

We are witnessing the collapse of the middle-class consumption model—a system that once propped up the entire food, retail, and consumer finance industries.

And it’s not coming back.

What “Make America Healthy Again” Really Means

The media loves to spin this story as a triumph of health consciousness. But if we’re being honest, what’s happening now isn’t health-driven—it’s economically forced minimalism. People aren’t buying less sugar because they read a study. They’re doing it because they can’t afford to pay $5.79 for a box of cereal that used to cost $2.99.

The silver lining? People are waking up.

They’re cooking at home. Swapping overpriced packaged food for raw ingredients. And some are rediscovering what real nutrition looks like, outside the domain of mega-corporate food labs.

But let’s be clear: this awakening is being driven by necessity, not choice. It’s a symptom of a fiat system that has hollowed out the economy from the inside.

The Road Ahead: Collapse, Control, and the Digital Food Ration

As consumer spending dries up, what’s the solution from the establishment?

• More money printing
• More government “nutrition programs”
• More control over what you eat, when you eat, and how you pay for it

This is where the next phase kicks in: CBDCs and programmable money tied to “health incentives.” Imagine being rewarded for buying lettuce, punished for buying meat, and locked out from buying “non-compliant” foods with your Fed-issued wallet.

That’s not a sci-fi future—it’s the quiet plan already in motion.

The Solution Is Simpler Than You Think

You don’t need Cheerios to be healthy.

You don’t need General Mills to survive.

But you do need to get your money out of the collapsing fiat system, before every purchase—whether for food, fuel, or financial freedom—is tracked, restricted, and rationed.

Bill Brocius has mapped out exactly how to do that. His Digital Dollar Reset Guide isn’t just a financial survival tool—it’s a blueprint for exiting the system before your money becomes a weapon used against you.

Get the plan now before your pantry and your wallet are digitized and policed:
Digital Dollar Reset Guide – Click here

This isn’t just about food. It’s about freedom.
And the time to act is now.

— Eric Blair
Dedollarize News