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The Woke Wreck: How Anheuser-Busch’s Misstep Led To A Brand Crisis


Anheuser-Busch’s misguided venture into ‘woke’ marketing with transgender influencer Dylan Mulvaney has backfired spectacularly, shaking the very foundations of its flagship brand, Bud Light. Its misstep is a harrowing lesson in losing touch with your core audience. The result? A staggering drop in sales and a 13.5% revenue nosedive. As their U.S. marketing chief exits, it’s clear: this was more than a failed campaign; it was a profound miscalculation of the public pulse, leading to a crisis of brand identity and trust. In today’s razor-edge market, Anheuser-Busch’s fiasco is a stark reminder that ignoring the values of your customer base can lead to disastrous consequences.

Bud Light sales still suffering months after controversial partnership with transgender influencer Dylan Mulvaney

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